Last Autumn I took an art direction and typography class to satisfy an elective requirement for a master’s degree. The text is by Luke Sullivan entitled Hey Whipple, Squeeze This. There are many things I could say about it, however, I am just going to share some quotes. I had a difficult time curating these, as there is least one per page. What’s more, Sullivan mentions other books he’s read which I’d love to get into, my thesis is just about done, I’ll start then.
Look for polarities. Where you find them you will also find tension. And where you find tension, you will find creative sparks.
You drop the whole thing and go do something else while your subconscious mind works the problem. Eureka! You figure it out.
“Small Rooms discipline the mind; large rooms distract it. Leonardo da Vinci
“I start with a blank piece of paper and try to fill it with something intersting” Helmut Krone
Combine density of content with elegance of form.
In every work of genius we recognize our own rejected thoughts.
The wastepaper basket is the writer’s best friend
‘Ask a better question.’ By that he means a question to which you don’t know the answer. He likens it to ‘placing the solution just out of your reach,’ and in answering it, you stretch yourself.
Good is the enemy of great.
“I’m serious. Creativity is exactly like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or why you were washing it in the first place.”
In fact, if your ideas don’t fall on their face once in a while, dude, you’ e not trying very hard.
“The best answers always arise out of the problem itself.”
Woody Allen says, ‘If you’re not failing every now and again, it’s a sign you’re not doing anything innovative.’
When forced to work within a strict framework, the imagination is taxed to its utmost and will produce its richest ideas. Given total freedom, the work is likely to sprawl.
Ok that’s it for now. I’ll come back with some more later.